This was an interesting project – I seem to be getting a lot of niche market work at the moment, which means cool opportunities to bring things together.
Stu Robinson is a talented magician based in Sydney. I worked on helping him develop his professional branding and identity to promote his stand up magic shows, and with an interesting twist, an added Christian message. Stu does magic shows for both secular and Christian events and wanted to include that aspect prominently in his identity.
Clean, light typographic logo, to go along with some wicked photography taken by James Kirsop and art directed by yours truly.
Early logo concepts in black and white playing on the idea of card tricks and elusiveness.
The vibe for the photography and brand identity was cheeky with attitude, fun without being too much like a kid’s party atmosphere.
There’s more photos to come, and photos of the finished postcard. Stay tuned!
An A5 flyer to go out to school children in special Scripture assemblies in the local area, and an A4 version as a poster for similar. I worked from a basic design given to improve the typographic hierarchy and make key information (date, location) more visible. The colours are brighter and more visually appealing, using contrasting colours to attract attention.
Similar format issues – for a flyer (probably the reverse side of the first flyer, I added colour, interest and highlighted important information, such as the time (important for families considering coming – knowing the time is essential). Using the Aardvark font to add interest with readability still a priority. I’m quite satisfied with the typographic outcomes of both, considering the short turnaround (ready for pre-press/print in less than 24 hours).