In visiting Nagoya in early December, I caught the very end of autumn leaves, but it was still gorgeous – absolutely crisp air, clear blue skies. I’ve never seen a proper deciduous forest in full flame, but this was a taste of what it must be like.
The apartment buildings have small playgrounds that look like they haven’t changed for 40 years since they were first put in. The colours here meld with the fallen autumn leaves, and children walk home from school rugged up in the 9 degree air.
I love looking out from Japanese apartment buildings, having grown up in the sprawling Australian suburbs. From the top floor, its a bit like looking out at a raised ground level. Most apartments are only 3 to 5 storeys (kai) high, and so you can actually still see the gorgeous winter sky.
How to represent ‘All of Life, in All the World?
In April, the Presbyterian Theological Centre asked me to produce a promotional flyer for a 2 day conference they were running in conjunction with the World Reformed Fellowship.
Unlike many conferences, the drawcard was the richness of the background and experience of the speakers from around the world, and they were mostly unknown. The topic, however, was one that would appeal to ordinary church members, not just church leaders and Bible scholars.
The challenge was to create marketing material that would communicate this clearly, make it seem accessible and yet compelling. The format was a DL flyer/handout (as small as possible to save costs on printing) and an A3 poster that would be pinned up at churches.
The Poster Design
My approach was to draw together my own photography into a matrix to visually pull out the difference in world cultures and the church. The images are from Sydney, Japan, Vanuatu and are both distinctive and suggestive. The colours were fresh and based on the photographs.
Front page of DL Flyer
Reverse of DL Flyer with details and registration form
David Burke, one of the organisers and a Lecturer from PTC, had this to say about working with me on the design:
It was a positive experience to work with Fiona. She listened to the information we presented and worked in a way that was sensitive to the brief. She was readily available and flexible in contact and we were pleased with the final result.
The printing was done by Springwood Printing, who were very easy to work with and quite flexible in providing quotes and options.
This was an interesting project – I seem to be getting a lot of niche market work at the moment, which means cool opportunities to bring things together.
Stu Robinson is a talented magician based in Sydney. I worked on helping him develop his professional branding and identity to promote his stand up magic shows, and with an interesting twist, an added Christian message. Stu does magic shows for both secular and Christian events and wanted to include that aspect prominently in his identity.
Clean, light typographic logo, to go along with some wicked photography taken by James Kirsop and art directed by yours truly.
Early logo concepts in black and white playing on the idea of card tricks and elusiveness.
The vibe for the photography and brand identity was cheeky with attitude, fun without being too much like a kid’s party atmosphere.
There’s more photos to come, and photos of the finished postcard. Stay tuned!
Some highlights of a trip late last year:
Gangsters must BYO
More than once we weren’t sure if we were meant to be in Fiji or in England… Love that part of the world. So laid back.
My final major project for UTS is an interactive book proposal for the iPad, based on the story ‘The Library of Babel’.
The video is a walkthrough of what it would be like to explore the app, interacting in different ways.
The primary navigation through the app is through open ended conceptual maps that mix content from the Borges’ story, linking it with other examples of his work, and allowing the reader to discover new and interesting content along different themes, including language, the infinite, the universe, the divine and discovery. The app would also include other Borges stories from the Labyrinths anthology.
Follow the blog through the process of making my UTS major work at visuallypoetic.wordpress.com to find out more about the concepts and evolution of the project.
Our prepress & print design ‘major’ project was a multi-page booklet for promoting the paper company, KW Doggett.
KW Doggett produces a large range of paper promotions throughout the year, and this booklet was designed to add a more whimsical, thoughtful note to the wide range of promotional material produced for the company.
The ‘story’ of the booklet is created using excerpts from TS Eliot’s poem, Four Quartets, and The Secret Garden by Frances Hodgson Burnett, to build a thread of discovery and possibility (“towards the door we never opened… shall we follow?”).
I chose to design an A5 landscape, perfect bound booklet, highlighting their Curious Translucents, Conquerer CX22 (FSC Certified) and Mega Recycled (Silk) stocks. The promotional booklet for KW Doggett was designed to showcase the exceptional quality of KW Doggett’s papers, and their range of environmental and sustainable papers. Often this is done within the framework of ‘green awareness’, which can make it seem too different or expensive. This brochure uses sustainable paper choices, but doesn’t shout about it. It lets the quality of the paper speak for itself.
Printed on Curious Translucents in metallic PMS ink
Including paper specifications and appropriate logos was a project requirement
There were requirements to include specifications and detailed paper descriptions (like any other paper promotion), include minimum 3 different stocks, and use minimum 1 A2 and maximum 2 A2 double sided pages, in any format.
identity, type and image design
‘The Encounter’ is a holiday camp run for high school aged youth in the winter holidays. This DL Flyer was created to promote it with a 1 week turnaround from briefing to printing. I established an identity and branding for the camp, including all original imagery and creating a youth friendly and positive vibe.
See more details after the jump…