branding: soulies youth community

Blog, Branding

Soulies Youth Community (on the Northern Beaches in Sydney) wanted a new logo to start the year off (just in time for summercamp) – something fresh, and something adaptable to a lot of different formats – web, full colour printing, black and white photocopying, video tags…

What they say about themselves:

SOULIES is the youth community of St Faith’s Anglican Church Narrabeen on Sydney’s Northern Beaches. We want to be a community who: Love Jesus; Love Jesus’ People; Love Jesus’ World.

The triple circle is all about their motto – Love Jesus, Love Jesus’ People, Love Jesus’ World. They used it on T-shirts, stickers and everything in between – even into a gesture! Talk about brand adoption.

Word on the street is they have some sweet flyers for this term coming up too, using the style I set with the first summercamp flyer. I have plans to make a video tag for it with some motion graphics. Stay tuned!

<EDIT>By Dave Miers

Smashing up the vintage photos and style we set up for the summercamp postcard. Get to it, kidz!

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UTS Major Project: Borges Labyrinths

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My final major project for UTS is an interactive book proposal for the iPad, based on the story ‘The Library of Babel’.

The video is a walkthrough of what it would be like to explore the app, interacting in different ways.

The primary navigation through the app is through open ended conceptual maps that mix content from the Borges’ story, linking it with other examples of his work, and allowing the reader to discover new and interesting content along different themes, including language, the infinite, the universe, the divine and discovery. The app would also include other Borges stories from the Labyrinths anthology.

Follow the blog through the process of making my UTS major work at visuallypoetic.wordpress.com to find out more about the concepts and evolution of the project.

UTS projects: KW Doggett promotional booklet

Blog, Print

Back Cover of KW Doggett Booklet

Our prepress & print design ‘major’ project was a multi-page booklet for promoting the paper company, KW Doggett.

KW Doggett produces a large range of paper promotions throughout the year, and this booklet was designed to add a more whimsical, thoughtful note to the wide range of promotional material produced for the company. 

The ‘story’ of the booklet is created using excerpts from TS Eliot’s poem, Four Quartets, and The Secret Garden by Frances Hodgson Burnett, to build a thread of discovery and possibility (“towards the door we never opened… shall we follow?”).

I chose to design an A5 landscape, perfect bound booklet, highlighting their Curious Translucents, Conquerer CX22 (FSC Certified) and Mega Recycled (Silk) stocks. The promotional booklet for KW Doggett was designed to showcase the exceptional quality of KW Doggett’s papers, and their range of environmental and sustainable papers. Often this is done within the framework of ‘green awareness’, which can make it seem too different or expensive. This brochure uses sustainable paper choices, but doesn’t shout about it. It lets the quality of the paper speak for itself.

Printed on Curious Translucents in metallic PMS ink

Including paper specifications and appropriate logos was a project requirement

There were requirements to include specifications and detailed paper descriptions (like any other paper promotion), include minimum 3 different stocks, and use minimum 1 A2 and maximum 2 A2 double sided pages, in any format.

website design: looking for More?

Blog, Web

Design by Indi Hanlee

Are you looking for more? Not satisfied with always trying to get more? More stuff, more sex, more friendship, more significance? Hunger for more justice, more hope about the end of the world, more free food? More is about the good news that Jesus offers more to life, more life eternally and more to life now!

Credo‘s biennnial mission//outreach event extravaganza is this year being organised and run across 3 university campuses, which is really exciting! Christian Union at Macquarie uni and Campus Bible Ministries at UWS are running More alongside us, sharing speakers and branding (concept and images by Indigo Hanlee), and also, a website.

James Kirsop and I designed and delivered the website, which needed to promote each campus’s events equally but clearly, so that people weren’t confused by what was happening at their uni.

It incorporates icons to represent the nature of each event and videos (edited by James Kirsop) on the speakers and the topics of the talks. Dave Miers and Greg Lee will be speaking at all three campuses on a range of topics. Both of them have excellent video manners!

Technical notes: I was a little disappointed with HTML5 video – I had very high hopes about its beauty and compatibility. In the end we went with YouTube videos and embedding, which seems to be very compatible, except for those with internet blocking software…

Check out the website, come along to one of the events, appreciate the pacman stylings of Indigo Hanlee who expertly came up with the initial concept of the design. She also helped out with making sure the website fit the branding of the other events.

website design: Pace Farm Eggs

Blog, Web

Pace Farm website header

What kept us busy over the summer, you might be wondering? Well, it wasn’t all days at the beach and summer road trips – instead James Kirsop and I were working on a promotional website for Pace Farm Eggs, an Australian family-owned egg company.

They ran a competition from February to April 2011 as a cross-promotion with Universal Studios, Illumination Entertainment and their Easter family movie release, ‘HOP‘, and they wanted an engaging new homepage to complement their online competition entry form.

The promotion was entered by purchasing a pack of specially marked eggs, and then entering online through a secure entry form, which randomly generated 100 instant winners of family movie passes, and stored the entrant’s details for the major prize draw – 7 family farmstays!

Entry Form Page

It was considerably successful – there were more than 6,000 visits to the website over the competition period and more than 3,000 people entered the competition – surpassing our client’s expectations for the website.

We also included content from Universal – a plot synopsis for the movie, colouring-in pages, link to the official HOP movie website, a trailer and more, to tie into the promotion. Aren’t the characters from the movie cute! The home page also had links to existing Pace Farm website content like kid-friendly recipes and craft ideas, and a header link let visitors go straight to the old homepage if they so desired.

Overall, a success! Happy clients, and a technically complex website put together by James Kirsop, myself and Gareth Parker (ASP.Net coding). We were overwhelmed by the responses and so excited to see that the competition was so successful. To check if you’re a winner, visit the Pace Farm Eggs homepage today and have a look at our work in action.

promoting in black and white: refugee week breakfast

Blog, Print

How do you make an engaging flyer for an event that can be photocopied in black and white, and still be effective and not slip into the clipart cliche?

Hopefully this does what it’s intended to do. Slight shades of grey to make the text standout, but which should hold up to photocopying (which often takes out shades more than laser b&w printing does); clear font not standard out of Word (Meta by Erik Spiekermann) and a cute looking ‘R’ bring this together, I think.

What are your thoughts on designing for photocopied flyers?

 

 

 

 

 

 

 

Oxfam/UTS Projects: small change, big difference

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Oxfam 'Small Actions, Big Difference' refugees postcard

Part of the UTS Vis Comm course involves a subject called ‘Community Project’ in which students work together in groups to deliver design projects for community or non-profit groups that would otherwise not be able to afford or access design.

I worked with Phoebe Pulido, Lo Lam and Kin Wah Poon on this project, a campaign to use t-shirts and postcards to engage younger people (18-25) with the work of Oxfam, and enable them to see they can make a difference even through what seems like small actions to take. We developed the campaign from scratch, doing everything from copywriting to developing the visual style and communicating with the client about what they needed and wanted.

Climate Change Postcard

In a really encouraging outcome for us, the climate change postcard was distributed by AvantCard to high schools across Australia, 30,000 copies in all. They’re about to work on another release of the designs this year, so stay tuned.

It was quite challenging to work together, but it actually helped refine the design outcome and produce better work overall to have others to give feedback and inspiration.

Phoebe Pulido  Nick Poon  Fiona Learned

I think they work best with the slogans on postcards and the larger detailed maps as large A2 or A3 posters. We also created swing tags to be attached to the sweatshop-free t-shirts. Head into an Oxfam shop to see them!

“The strength of the project is that it manages to break down a complex issues in to manageable small actions while not denying the complexities of these issues enabling us to all to make a big difference.”  – Oxfam response

promotional flyers for family events: Springwood/Woodford Church

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Flyer for Family Fun Day at Woodford Church

An A5 flyer to go out to school children in special Scripture assemblies in the local area, and an A4 version as a poster for similar. I worked from a basic design given to improve the typographic hierarchy and make key information (date, location) more visible. The colours are brighter and more visually appealing, using contrasting colours to attract attention.

Flyer for Family Trivia Night

Similar format issues – for a flyer (probably the reverse side of the first flyer, I added colour, interest and highlighted important information, such as the time (important for families considering coming – knowing the time is essential). Using the Aardvark font to add interest with readability still a priority. I’m quite satisfied with the typographic outcomes of both, considering the short turnaround (ready for pre-press/print in less than 24 hours).

UTS projects: Emperor Fitness Branding

Blog, Print

The project brief was for a strong corporate identity that would build the brand of Emperor Fitness, an inner city outdoor fitness provider. We worked with the client from briefing through to presenting ideas to discover what they wanted in new promotional material and what type of new customers they intended to reach.

The logo was updated to be more streamlined, punchier and bolder.

Emperor Fitness New Logo Design

I proposed an update to their logo which used block typefaces and strong lines with yellow and black, keeping the existing concept but strengthening the design. (Their existing logo can be seen at their website).

The scope of the project also included a business card, letterhead/invoice and gift voucher.