packaging + web: Pace Farm Madagascar Promo

Blog, Print, Web

Busy busy! Lots happening on the freelance desk. Pace Farm, a previous client of ours, are running a new family competition/promo in conjunction with the upcoming Dreamworks animation, Madagascar 3: Europe’s Most Wanted! and Dreamworld on the Gold Coast. They’re giving away 3 family holidays to Dreamworld, movie tickets and more.

The promotion packs hit stores a few weeks ago and look really great! Check them out at the supermarket and pick up a promo pack yourself  – then head online and enter the competition! [assuming you aren’t in my immediate family… sorry Mum!]Promotional Home Page

Previously we’ve come into these promotions at the website/online competition entry stage, and this time Pace Farm asked us to do the promotional packaging design as well! We handled a lot of back and forth getting the design just right to suit all the stakeholders and meet the legal requirements for the copyright holders and the relevant government bodies.

The website design includes promo material from Dreamworks for the Madagascar 3 movie and from Dreamworld. It also includes a secure competition entry page built on the client’s server. We made use of Google Webfonts for better SEO and content visibility, as well as tracking the whole thing with Google Analytics to measure the effectiveness of the design and provide meaningful feedback.

Check it out while it’s live! –> www.pacefarm.com

All movie artwork and Madagascar 3 elements: Madagascar 3 © 2012 DreamWorks Animation L.L.C

Advertisements

logo + website design: Gumnut Kindergarten

Blog, Branding, Web

We’ve been working on a website for the friendliest kindergarten/preschool on the Northern Beaches, Gumnnut Kindergarten, for a little while now, and it’s all ready to go.

I went to visit them in the early stages of the project and it really is lovely happy place – just like a family. They have places available now! 

It’s a WordPress managed site, with all the content updateable in a simple backend format. The header image changes dynamically and the site includes real photos of their facilities and natural surrounds. We used some funky Google WebFonts to mix it up a bit and add that cutesy kid touch to the whole thing.

New Logo for Gumnut KindergartenI also developed a more web-friendly logo for them, keeping the central ideas and message of their existing logo. (You know what? Gumtree leaves are actually quite hard to draw and represent. Gumnuts with blossoms are even harder!)The kindergarten wanted to maintain their links to the church in their logo tagline and also in the design of the website. We used a ‘bookmark’ symbol to link back to the church website, as well as a quote from the Bible in their logo.

Our client says:

Thank you for the work you have put into it, it looks
fantastic, very welcoming and the message is very clear.

Technically, developing the site structure was a challenge – to develop an architecture for their information from the ground up and make it clear for a new visitor where to find the information they need. We made sure that the structure and content included was clear from the outset, and the client understood what to do next.

We integrated it into our favourite CMS, WordPress, to make a website that has easily updateable links, content and downloads. They are easily able to change application forms or policies online, and make changes to photos and other admin details as changes happen.

We even gave them a user guide to make it super simple to maintain. This will mitigate future costs of needing to pay a web developer money to make small administrative changes, which from a small business perspective is one of the biggest selling points for investing the extra money in having a website with a CMS (content management system).

Interested in knowing more? James Kirsop and I make websites, and we’d love to make one for you. 

branding: Brush With Destiny Studios

Branding, Print, Web

Recently helped a friend launch a small business as a miniature painter in Sydney, called ‘Brush with Destiny Studios‘. It’s kindof a niche market, giving me the chance to really have fun and design something a bit quirky.

The logo has a slight coat-of-arms feel to it, using elements of both the Warhammer and fantasy miniatures that Douglas Taylor paints, and also incorporates some painting imagery as well.

I haven’t personally seen the printed business cards yet but I’ll add a photo as soon as I get a sample.

The client was after a low cost, low maintenance website and was prepared to do a fair bit of the work himself of maintaining  content and figuring out how to use the CMS, so we went with a Hover URL forwarded to a WordPress blog, using the Structure theme and I added a few template posts to illustrate the potential.

So far its a roaring success! The new website had over a four hundred pageviews this week and the client has had a lot of good feedback on the business cards, which he plans to place in hobby shops and Games Workshop outlets around Sydney.

website design: looking for More?

Blog, Web

Design by Indi Hanlee

Are you looking for more? Not satisfied with always trying to get more? More stuff, more sex, more friendship, more significance? Hunger for more justice, more hope about the end of the world, more free food? More is about the good news that Jesus offers more to life, more life eternally and more to life now!

Credo‘s biennnial mission//outreach event extravaganza is this year being organised and run across 3 university campuses, which is really exciting! Christian Union at Macquarie uni and Campus Bible Ministries at UWS are running More alongside us, sharing speakers and branding (concept and images by Indigo Hanlee), and also, a website.

James Kirsop and I designed and delivered the website, which needed to promote each campus’s events equally but clearly, so that people weren’t confused by what was happening at their uni.

It incorporates icons to represent the nature of each event and videos (edited by James Kirsop) on the speakers and the topics of the talks. Dave Miers and Greg Lee will be speaking at all three campuses on a range of topics. Both of them have excellent video manners!

Technical notes: I was a little disappointed with HTML5 video – I had very high hopes about its beauty and compatibility. In the end we went with YouTube videos and embedding, which seems to be very compatible, except for those with internet blocking software…

Check out the website, come along to one of the events, appreciate the pacman stylings of Indigo Hanlee who expertly came up with the initial concept of the design. She also helped out with making sure the website fit the branding of the other events.

website design: Pace Farm Eggs

Blog, Web

Pace Farm website header

What kept us busy over the summer, you might be wondering? Well, it wasn’t all days at the beach and summer road trips – instead James Kirsop and I were working on a promotional website for Pace Farm Eggs, an Australian family-owned egg company.

They ran a competition from February to April 2011 as a cross-promotion with Universal Studios, Illumination Entertainment and their Easter family movie release, ‘HOP‘, and they wanted an engaging new homepage to complement their online competition entry form.

The promotion was entered by purchasing a pack of specially marked eggs, and then entering online through a secure entry form, which randomly generated 100 instant winners of family movie passes, and stored the entrant’s details for the major prize draw – 7 family farmstays!

Entry Form Page

It was considerably successful – there were more than 6,000 visits to the website over the competition period and more than 3,000 people entered the competition – surpassing our client’s expectations for the website.

We also included content from Universal – a plot synopsis for the movie, colouring-in pages, link to the official HOP movie website, a trailer and more, to tie into the promotion. Aren’t the characters from the movie cute! The home page also had links to existing Pace Farm website content like kid-friendly recipes and craft ideas, and a header link let visitors go straight to the old homepage if they so desired.

Overall, a success! Happy clients, and a technically complex website put together by James Kirsop, myself and Gareth Parker (ASP.Net coding). We were overwhelmed by the responses and so excited to see that the competition was so successful. To check if you’re a winner, visit the Pace Farm Eggs homepage today and have a look at our work in action.

website design: Petcare

Blog, Web

Petcare Website

We recently completed and pushed live the new Petcare website, which has been a work in progress for some time. Built off a WordPress backend so as to be completely client friendly and absolutely updateable forever, we created a custom theme that works off the existing branding of the client. Completely hand coded and one-of-a-kind. Our client doesn’t have to worry about looking like a template, or using generic stock imagery, because their website doesn’t.

Of course, don’t just take it from me. What does our client say, more importantly?

“I am very happy with your work and I am also happy that I found you. I get a buzz out of young talent with a caring professional attitude.”

See below for more images, or visit the website and see for yourself.

Clear information design and some restructuring of content means the wesbsite is optimised and easily understandable. Across the site, design is consistent and custom for Petcare; boutique, just like the client.

Clear information design