Busy busy! Lots happening on the freelance desk. Pace Farm, a previous client of ours, are running a new family competition/promo in conjunction with the upcoming Dreamworks animation, Madagascar 3: Europe’s Most Wanted! and Dreamworld on the Gold Coast. They’re giving away 3 family holidays to Dreamworld, movie tickets and more.
The promotion packs hit stores a few weeks ago and look really great! Check them out at the supermarket and pick up a promo pack yourself – then head online and enter the competition! [assuming you aren’t in my immediate family… sorry Mum!]
Previously we’ve come into these promotions at the website/online competition entry stage, and this time Pace Farm asked us to do the promotional packaging design as well! We handled a lot of back and forth getting the design just right to suit all the stakeholders and meet the legal requirements for the copyright holders and the relevant government bodies.
The website design includes promo material from Dreamworks for the Madagascar 3 movie and from Dreamworld. It also includes a secure competition entry page built on the client’s server. We made use of Google Webfonts for better SEO and content visibility, as well as tracking the whole thing with Google Analytics to measure the effectiveness of the design and provide meaningful feedback.
Check it out while it’s live! –> www.pacefarm.com
All movie artwork and Madagascar 3 elements: Madagascar 3 © 2012 DreamWorks Animation L.L.C