Part of the UTS Vis Comm course involves a subject called ‘Community Project’ in which students work together in groups to deliver design projects for community or non-profit groups that would otherwise not be able to afford or access design.
I worked with Phoebe Pulido, Lo Lam and Kin Wah Poon on this project, a campaign to use t-shirts and postcards to engage younger people (18-25) with the work of Oxfam, and enable them to see they can make a difference even through what seems like small actions to take. We developed the campaign from scratch, doing everything from copywriting to developing the visual style and communicating with the client about what they needed and wanted.
In a really encouraging outcome for us, the climate change postcard was distributed by AvantCard to high schools across Australia, 30,000 copies in all. They’re about to work on another release of the designs this year, so stay tuned.
It was quite challenging to work together, but it actually helped refine the design outcome and produce better work overall to have others to give feedback and inspiration.
I think they work best with the slogans on postcards and the larger detailed maps as large A2 or A3 posters. We also created swing tags to be attached to the sweatshop-free t-shirts. Head into an Oxfam shop to see them!
“The strength of the project is that it manages to break down a complex issues in to manageable small actions while not denying the complexities of these issues enabling us to all to make a big difference.” – Oxfam response
An A5 flyer to go out to school children in special Scripture assemblies in the local area, and an A4 version as a poster for similar. I worked from a basic design given to improve the typographic hierarchy and make key information (date, location) more visible. The colours are brighter and more visually appealing, using contrasting colours to attract attention.
Similar format issues – for a flyer (probably the reverse side of the first flyer, I added colour, interest and highlighted important information, such as the time (important for families considering coming – knowing the time is essential). Using the Aardvark font to add interest with readability still a priority. I’m quite satisfied with the typographic outcomes of both, considering the short turnaround (ready for pre-press/print in less than 24 hours).
The project brief was for a strong corporate identity that would build the brand of Emperor Fitness, an inner city outdoor fitness provider. We worked with the client from briefing through to presenting ideas to discover what they wanted in new promotional material and what type of new customers they intended to reach.
The logo was updated to be more streamlined, punchier and bolder.
I proposed an update to their logo which used block typefaces and strong lines with yellow and black, keeping the existing concept but strengthening the design. (Their existing logo can be seen at their website).
The scope of the project also included a business card, letterhead/invoice and gift voucher.
identity, type and image design
‘The Encounter’ is a holiday camp run for high school aged youth in the winter holidays. This DL Flyer was created to promote it with a 1 week turnaround from briefing to printing. I established an identity and branding for the camp, including all original imagery and creating a youth friendly and positive vibe.
See more details after the jump…