Unlike many conferences, the drawcard was the richness of the background and experience of the speakers from around the world, and they were mostly unknown. The topic, however, was one that would appeal to ordinary church members, not just church leaders and Bible scholars.
The challenge was to create marketing material that would communicate this clearly, make it seem accessible and yet compelling. The format was a DL flyer/handout (as small as possible to save costs on printing) and an A3 poster that would be pinned up at churches.
My approach was to draw together my own photography into a matrix to visually pull out the difference in world cultures and the church. The images are from Sydney, Japan, Vanuatu and are both distinctive and suggestive. The colours were fresh and based on the photographs.
David Burke, one of the organisers and a Lecturer from PTC, had this to say about working with me on the design:
It was a positive experience to work with Fiona. She listened to the information we presented and worked in a way that was sensitive to the brief. She was readily available and flexible in contact and we were pleased with the final result.
The printing was done by Springwood Printing, who were very easy to work with and quite flexible in providing quotes and options.