flyer + poster design: PTC Conference

Blog, Branding, Print

How to represent ‘All of Life, in All the World?

In April, the Presbyterian Theological Centre asked me to produce a promotional flyer for a 2 day conference they were running in conjunction with the World Reformed Fellowship.

Unlike many conferences, the drawcard was the richness of the background and experience of the speakers from around the world, and they were mostly unknown. The topic, however, was one that would appeal to ordinary church members, not just church leaders and Bible scholars.

The challenge was to create marketing material that would communicate this clearly, make it seem accessible and yet compelling. The format was a DL flyer/handout (as small as possible to save costs on printing) and an A3 poster that would be pinned up at churches.

The Poster Design

My approach was to draw together my own photography into a matrix to visually pull out the difference in world cultures and the church. The images are from Sydney, Japan, Vanuatu and are both distinctive and suggestive. The colours were fresh and based on the photographs.

Front page of DL Flyer

Reverse of DL Flyer with details and registration form

David Burke, one of the organisers and a Lecturer from PTC, had this to say about working with me on the design:

It was a positive experience to work with Fiona. She listened to the information we presented and worked in a way that was sensitive to the brief. She was readily available and flexible in contact and we were pleased with the final result.

The printing was done by Springwood Printing, who were very easy to work with and quite flexible in providing quotes and options.

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logo + website design: Gumnut Kindergarten

Blog, Branding, Web

We’ve been working on a website for the friendliest kindergarten/preschool on the Northern Beaches, Gumnnut Kindergarten, for a little while now, and it’s all ready to go.

I went to visit them in the early stages of the project and it really is lovely happy place – just like a family. They have places available now! 

It’s a WordPress managed site, with all the content updateable in a simple backend format. The header image changes dynamically and the site includes real photos of their facilities and natural surrounds. We used some funky Google WebFonts to mix it up a bit and add that cutesy kid touch to the whole thing.

New Logo for Gumnut KindergartenI also developed a more web-friendly logo for them, keeping the central ideas and message of their existing logo. (You know what? Gumtree leaves are actually quite hard to draw and represent. Gumnuts with blossoms are even harder!)The kindergarten wanted to maintain their links to the church in their logo tagline and also in the design of the website. We used a ‘bookmark’ symbol to link back to the church website, as well as a quote from the Bible in their logo.

Our client says:

Thank you for the work you have put into it, it looks
fantastic, very welcoming and the message is very clear.

Technically, developing the site structure was a challenge – to develop an architecture for their information from the ground up and make it clear for a new visitor where to find the information they need. We made sure that the structure and content included was clear from the outset, and the client understood what to do next.

We integrated it into our favourite CMS, WordPress, to make a website that has easily updateable links, content and downloads. They are easily able to change application forms or policies online, and make changes to photos and other admin details as changes happen.

We even gave them a user guide to make it super simple to maintain. This will mitigate future costs of needing to pay a web developer money to make small administrative changes, which from a small business perspective is one of the biggest selling points for investing the extra money in having a website with a CMS (content management system).

Interested in knowing more? James Kirsop and I make websites, and we’d love to make one for you. 

branding + flyer: Stu Robinson [magician…]

Blog, Branding, Print

This was an interesting project – I seem to be getting a lot of niche market work at the moment, which means cool opportunities to bring things together.

Stu Robinson is a talented magician based in Sydney. I worked on helping him develop his professional branding and identity to promote his stand up magic shows, and with an interesting twist, an added Christian message. Stu does magic shows for both secular and Christian events and wanted to include that aspect prominently in his identity. Stu Robinson Logo

Clean, light typographic logo, to go along with some wicked photography taken by James Kirsop and art directed by yours truly.

Early logo concepts in black and white playing on the idea of card tricks and elusiveness.

Photography by James Kirsop

The vibe for the photography and brand identity was cheeky with attitude, fun without being too much like a kid’s party atmosphere.

There’s more photos to come, and photos of the finished postcard. Stay tuned!

branding: Brush With Destiny Studios

Branding, Print, Web

Recently helped a friend launch a small business as a miniature painter in Sydney, called ‘Brush with Destiny Studios‘. It’s kindof a niche market, giving me the chance to really have fun and design something a bit quirky.

The logo has a slight coat-of-arms feel to it, using elements of both the Warhammer and fantasy miniatures that Douglas Taylor paints, and also incorporates some painting imagery as well.

I haven’t personally seen the printed business cards yet but I’ll add a photo as soon as I get a sample.

The client was after a low cost, low maintenance website and was prepared to do a fair bit of the work himself of maintaining  content and figuring out how to use the CMS, so we went with a Hover URL forwarded to a WordPress blog, using the Structure theme and I added a few template posts to illustrate the potential.

So far its a roaring success! The new website had over a four hundred pageviews this week and the client has had a lot of good feedback on the business cards, which he plans to place in hobby shops and Games Workshop outlets around Sydney.

branding: soulies youth community

Blog, Branding

Soulies Youth Community (on the Northern Beaches in Sydney) wanted a new logo to start the year off (just in time for summercamp) – something fresh, and something adaptable to a lot of different formats – web, full colour printing, black and white photocopying, video tags…

What they say about themselves:

SOULIES is the youth community of St Faith’s Anglican Church Narrabeen on Sydney’s Northern Beaches. We want to be a community who: Love Jesus; Love Jesus’ People; Love Jesus’ World.

The triple circle is all about their motto – Love Jesus, Love Jesus’ People, Love Jesus’ World. They used it on T-shirts, stickers and everything in between – even into a gesture! Talk about brand adoption.

Word on the street is they have some sweet flyers for this term coming up too, using the style I set with the first summercamp flyer. I have plans to make a video tag for it with some motion graphics. Stay tuned!

<EDIT>By Dave Miers

Smashing up the vintage photos and style we set up for the summercamp postcard. Get to it, kidz!