branding + flyer: Stu Robinson [magician…]

Blog, Branding, Print

This was an interesting project – I seem to be getting a lot of niche market work at the moment, which means cool opportunities to bring things together.

Stu Robinson is a talented magician based in Sydney. I worked on helping him develop his professional branding and identity to promote his stand up magic shows, and with an interesting twist, an added Christian message. Stu does magic shows for both secular and Christian events and wanted to include that aspect prominently in his identity. Stu Robinson Logo

Clean, light typographic logo, to go along with some wicked photography taken by James Kirsop and art directed by yours truly.

Early logo concepts in black and white playing on the idea of card tricks and elusiveness.

Photography by James Kirsop

The vibe for the photography and brand identity was cheeky with attitude, fun without being too much like a kid’s party atmosphere.

There’s more photos to come, and photos of the finished postcard. Stay tuned!

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