Part of the UTS Vis Comm course involves a subject called ‘Community Project’ in which students work together in groups to deliver design projects for community or non-profit groups that would otherwise not be able to afford or access design.
I worked with Phoebe Pulido, Lo Lam and Kin Wah Poon on this project, a campaign to use t-shirts and postcards to engage younger people (18-25) with the work of Oxfam, and enable them to see they can make a difference even through what seems like small actions to take. We developed the campaign from scratch, doing everything from copywriting to developing the visual style and communicating with the client about what they needed and wanted.
In a really encouraging outcome for us, the climate change postcard was distributed by AvantCard to high schools across Australia, 30,000 copies in all. They’re about to work on another release of the designs this year, so stay tuned.
It was quite challenging to work together, but it actually helped refine the design outcome and produce better work overall to have others to give feedback and inspiration.
I think they work best with the slogans on postcards and the larger detailed maps as large A2 or A3 posters. We also created swing tags to be attached to the sweatshop-free t-shirts. Head into an Oxfam shop to see them!
“The strength of the project is that it manages to break down a complex issues in to manageable small actions while not denying the complexities of these issues enabling us to all to make a big difference.” – Oxfam response